If you think your blog is failing, it may be because you’re falling into one of these blogging traps. They always catch new bloggers out! I’ve been blogging for around 2 months now, and I’ve spoken to bloggers big and small. Every ‘successful’ blogger I’ve spoken to, no matter their niche, has a few things in common. Successful bloggers are hyper-focussed on their own content. They ignore the trends other bloggers are following and do their own thing. Their content is on point, so they stand out from the crowd. They analyse what their readers are reacting to and focus on creating more of the good stuff.
If you think your blog is failing, perhaps you are doing one (or a few) of the things on this list. You may be doing them without even realising! A little hint though – your blog isn’t failing. Sure, there are things you can do to improve, but as long as you’re crushing your goals then your blog is a success.
If you’re a newbie or an old hand at blogging, and have something to share about any of the points I’d love to hear from you! Are you guilty of any of these?
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Here are the 6 Reasons Your Blog is Failing & How to Fix Them
1. You’re trying to be trendy
We are all victim of blindly following trends at some point in our lives and careers. Whether it’s rose gold and white marble everything (guilty as charged), or reviewing the latest hot-topic brush set, trends are okay to follow if they suit your brand.
Depending on your niche and your brand there are certain things you shouldn’t be writing about. I’m not here to tell you how to run your blog. But, if you’re a food blogger then there probably aren’t many reasons you’d be reviewing an eyeshadow palette. Just because everyone else is doing it, doesn’t mean you have to. In fact, doing your own thing will let you stand out, and your target audience will appreciate your unique content a lot more.Brand collabs are exciting, but they only work if they suit your niche Click To Tweet
This goes for brand collabs, too. I write about blog and social media growth, and I want to empower female twentysomethings. I know that teeth whitening and swimwear don’t suit what I write about. So I don’t write about those things. It can be exciting to jump right into bed with the first brands who approach you. Unless they’re a brand you already use or really think your readers will love, I highly recommend thinking twice before working with someone outside your niche.
Get yourself back to basics, start drawing spider diagrams for posts that have done well on your blog, and branch out more of these posts within your niche. Get a proper post plan and schedule in place and start tuning out what’s popular for everyone else. Focus instead on what’s popular within your niche for your readers.
2. Your niche is holding you back
There are two ways for your niche to hold you back. If you have chosen a niche that is too broad (or you haven’t chosen a niche at all), you may begin to feel overwhelmed by how much you have to write about. But, if you have too broad a niche, you likely won’t be attracting the same people to your blog again and again. If your niche is too narrow, your target audience may be too hard to reach or you may quickly run out of content ideas. There’s a really fine line here, but once you find the sweet spot you will skyrocket!Once you find your niche's sweet spot your traffic will skyrocket Click To Tweet
The trick, I’ve found, is to narrow things down as you go along. Make sure you’re using Google Analytics to see what content is doing well on your blog. Check analytics on your social networks, too. Twitter, Pinterest and Facebook all provide tools to see how many people have clicked through to your blog. Figure out what content is favourable with your audience and what isn’t, and develop your niche from there.
3. You’re living in the future
One thing I’ve noticed from a lot of bloggers (myself included!) is that we’re too focussed on what our blogs could be. The hard work of setting up the blog is done, and the harder work of creating content is being done, and the sights are set on the big bucks, the brand collabs and the blogger mail. That’s great, it’s good to have long term goals, but realistically they need to be broken down into much smaller and achievable goals.Your blog will do better if you stop focussing on what it could be and focus on what it is Click To Tweet
If you feel like your blog is failing because you’re not in the major leagues, just remember that everyone started somewhere. The bloggers who you look up to were just like you once. The biggest thing I see among successful bloggers, though, is that they focus on their content right now and not on what benefits they’ll get in the future. Dwelling on how things aren’t coming quick enough will only distract you from creating the amazing content I know you can make.
If you feel like your blog is failing because you aren’t working with big brands, or pulling in £10,000 a month, you’re wrong! Your blog isn’t failing, it’s just not at that point yet. If you focus too much on how the big name bloggers are doing, you’ll only make yourself feel disenfranchised. Instead, look out for how people at the same level as you are doing.
The best possible thing you can do, is to compare your own milestones every week or month. As long as you are beating yourself, you are not failing. Make sure your monthly & weekly goals are SMART. Specific, Measurable, Attainable, Realistic and Timely. Don’t play the comparison game with other people!
4. Your content is deciduous
Have you heard the term evergreen content? It is content that stays relevant, despite how old it is. Evergreen content is great, because you can promote it at any time of the year, and you can promote it on a loop. Evergreen content will bring visitors to your site again and again.
The opposite of this is deciduous content; content that is only relevant at a particular time. There are two types of deciduous content. For example, content could be seasonal – about Christmas or Easter – and you can re-promote it again at those times. The more evil of the deciduous content types is a topic that is completely time specific – an outfit of the day blog post or a ‘What’s on this weekend’ blog post. These just don’t have the same capacity to bring people to your site in the future.Evergreen content can be promoted again and again to guarantee traffic Click To Tweet
If you think your blog is failing because you aren’t getting consistent pageviews, try to decide if your content is evergreen or not. Aim for half of your content to be potentially evergreen. It’s not that hard! The ‘What’s on this weekend’ post could easily become a ‘TV shows you must watch’ and your outfit of the day blog post can become ‘How to style X’. Simple wording and mindset changes can take a ‘what’s happening right now‘ to a blog post that is relevant at any time in the future.
If you’re only bringing out deciduous content, you face an uphill battle. You need to promote from scratch every time you post, instead of if you were creating content that visitors have a reason to refer back to again and again. Create evergeen content regularly, that will stand the test of time and bring visitors to your site again and again with minimal upkeep.
5. You aren’t promoting consistently
I’m guilty of this. I’ve previously been using Crowdfire and SocialPilot to promote my most recent few blog posts, as well as my email list. I promoted 6 times per day for my most & second-most recent blog posts and my email list. This seemed to be working, but I realised that after a few days of promotion, I was getting less and less click throughs for the posts. Why? Because people had already read them.
Instead, I now promote all of my content on a loop. It’s nearly doubled my traffic in just a few days. I’m directing newer followers to content I created before they found me. This is the benefit of evergreen content, but it’s also me making use of a better strategy.Your social media strategy should be promoting old posts, not just your most recent Click To Tweet
When you’re promoting posts, don’t neglect your older content. Shake things up by giving your followers a chance to see older posts, instead of promoting the same thing multiple times a day. You’re going to drive more traffic because you’re offering a larger variety.
Don’t forget to make sure you’re pinning every blog post to Pinterest, and especially making the most of Pinterest group boards. A tool like Boardbooster can help you re-pin your content to group boards regularly, ensuring your content is being consistently promoted! Try Boardbooster for free, I promise it will revolutionise how you use Pinterest for blog promotion.
6. You aren’t collecting emails
I’ll be writing a post on this soon, but I grew my email list from 0 to 200 in just a few weeks. Email lists are your most powerful marketing tool, because they give you the chance to bring people back to your site time and time again. Think of it this way, someone visits your site and leaves. You never hear from them again. Not great. But if you manage to get them on your email list, you can invite them back to your site. That’s amazing.
Other social media channels are important. Lots of followers give you the opportunity to reach a lot of people when you are promoting your content. But direct access to someone’s inbox is a privilege. It gives you personal access to them that a tweet doesn’t grant.Collecting emails is not easy, but it's crucial to building personal relationships with readers Click To Tweet
Collecting emails is hard work. Everyone knows how easily a newsletter can start to feel spammy, so for a visitor to hand over their email address, it’s a big ask. You need to provide some sort of incentive as a trade for email addresses, whether it’s an opt-in, a freebie or a course.
If you aren’t able to keep in touch with your visitors, then your blog isn’t failing, but you’re definitely missing out on potential repeat visitors. Mailing lists are crucial if you are hoping to build your blog into a business or monetise it in the future. These are your potential customers, and you should both cherish and keep in touch with them.
If you don’t have one yet, I highly recommend you start a mailing list today with Mailchimp. It’s free up to 2,000 subscribers!
It’s All About Mindset
So, there you have it. If you think your blog is failing, there are a few reasons why that might be. Chances are, though, that it’s all about your mindset! Set goals, stay inspired and work your butt off and your efforts will pay off! Don’t dwell on what everyone else is doing, focus on yourself, your brand and your content. With strong content and the right promotional strategy, your blog will not fail.