Social Media Tools to Get Your Blog off the Ground

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Starting a blog in 2017 is hard work, and don’t let anyone tell you otherwise! It’s difficult enough to come up with quality content that people are going to want to read. Then, once your content is live, you have to promote it among all the marketing everyone else is doing on social media! 2017 is all about social marketing, and if you can manage to harness the power social media has to offer you can do wonders for your web traffic.

Note: your social media presence does not need to be constant, but it does need to be consistent. That means staying active on all of your social platforms. This can be time-consuming. Worse, it can detract from the time you are spending writing quality content for your blog.

Luckily, there are tools you can use to keep your social media active. Scheduling your posts means you can still have a social presence, without being glued to Twitter 24/7. But isn’t social media scheduling cheating? No! The content you publish on social media is still your own, that you have written or chosen to share. You are simply allowing a site to manage the time that it is published.

This leaves you with valuable time to focus on creating quality content.

I am just starting out on my own blogging journey so I’m still learning the ropes – but quickly! I’ve chosen a selection of tools that I have been using to successfully stay on top of my social media game. I know these tools can grow with my blog because they are tried and tested within the blogging community!

Grow Your Blog Audience with just THREE Social Media Tools

Pin it for later! ^^

My Top Tools for Kick Starting your Social Media

Tailwind for Pinterest

There are two things I truly love about Tailwind:

Scheduling: When you add pins to Tailwind, they’re added to your Tailwind schedule. You can choose what times throughout the day/week/month that your pins are published. This means you can schedule a week’s worth of pins in an hour or two a week! You don’t have to sit consistently on Pinterest, pinning for hours on end. I like to schedule the next day’s pins the day before, but as my following grows I’ll probably schedule a week at a time. See what works for you, but there’s no doubting this is super handy.

Tribes: Tailwind Tribes are amazing. When you join a Tribe, you can pin your content to it. Then, other people in your tribe re-pin your pins from there. Tribes tend to be based around certain topics, so you’re guaranteed to be sharing with people who are interested in similar topics to what you are posting. Tribes are a pool of people sharing the tribe’s pins to their own boards. This means you have access to audiences you may not have reached before. The best bit? Tribes are free to anyone, even without a Tailwind subscription.

Sign up for Tailwind using this link* and receive your first month free (usually $9.99/mo)!

Crowdfire

Crowdfire has been so helpful on my Twitter journey. I’ve always loved the idea of Twitter, but never really known how to use it to my advantage. Crowdfire is helping me grow my following every day in just a few simple steps.

Crowdfire provides you with popular, quality content that you may be interested in sharing with your followers. You’re presented with new content every day, by Firebot – their AI that takes you through all the step to build your Twitter following! But, by far the handiest feature with Crowdfire are its follow/unfollow features.

Followers who you don’t follow back are listed as “Fans” so you can find them and follow them back if you want to. You’re also given a list every day of who your new followers are and who has unfollowed you – meaning you can unfollow people who only followed you so you would follow them. Followers are also presented to you based on hashtags and other accounts similar to yours.

By using their following and unfollowing features, this app has really helped me grow my twitter following. I’ve gained 110 new followers in 6 days, and when you consider a week ago I didn’t even use Twitter I think that’s pretty impressive!

Best of all, the free version of Crowdfire is all you need to get started!

Social Pilot

Social Pilot* is a scheduling tool for Twitter. Similar to Tailwind, you use Social Pilot to write and curate tweets in advance. You can then choose a schedule for when they will be posted to your feed. I’ve found this useful for scheduling the sharing of my blog posts. I share blog posts twice a day, once in the evening and once in the morning, and I do this by writing the tweets I’d like to share in advance, then assigning them a date and time to be posted.

The best thing about this is that you can assign tweets to be posted on repeat, that is, you schedule them to repeat as many times as you’d like. For sharing a blog post, this is super helpful – you can share the same blog post multiple times without actually having to actually sign-in to Twitter and post. This means you can share Tweets during hours that may not be social for you, like late at night, but still reach people on the other side of the world who are just waking up!

I hope you find these resources as helpful as I do, they have really improved my day-to-day blog management so far! Let me know in the comments if there’s any other services you would recommend.


*Note: Some of the links in this post are affiliate links or part of a referral program. This means if you sign up or purchase, I may receive a small commission. Don’t worry, it won’t cost you anything extra. I wouldn’t recommend something I didn’t use myself or that I didn’t think was a quality tool or product.


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7 responses to “Social Media Tools to Get Your Blog off the Ground”

  1. Lauren Vince says:

    I’m new to your blog, and I completely love your style Gemma! Can’t wait to read more! Happy Sunday! ✨

    • Gemma says:

      Thank you so much, that really means a lot! Got some super posts lined up for this week so make sure you check back! Thanks for reading & commenting! xx

  2. Anika May says:

    Thanks for much for sharing these tips, Gemma! Definitely bookmarking this post! 🙂

    Anika xo | anikamay.co.uk

  3. Emma says:

    These are really great. I have been using the free version of Tailwind it is fab. I will try crowdfire definitely. I use Buffer for scheduling x

  4. Very useful – I love using Tailwind but didnt know about Tribes so I’ll definitely be checking that out!

  5. Maria says:

    Great post! I’m really working on exploiting social media this year and driving more traffic to my blog. How often do you post? I follow you on Twitter so I’m always seeing your content show up, but as you say, a lot are “retweets” of past content. So I’m just curious!

    • Gemma says:

      Thank you! I’m glad you enjoyed it. I post sporadically – and haven’t in a while (as you’ve maybe noticed). I do share past content once per day, it used to be more but as it’s all archive stuff I imagine most people have seen it. I get new followers every week though so it’s likely they haven’t! I’m working on some new content in bulk right now so if you check back soon I’ll have tonnes to share! x

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